The Boardriders - Tiago Pires in Ericeira is the latest addition to the chain, following the opening of similar venues in Capreton and Paris Bercy. Next up is the Chamonix Boardriders, which will opening soon. The «BOARDRIDERS - TIAGO PIRES» is so far the only one to associate its name with that of a top surfer.
A UNIQUE DESIGN FOR A UNIQUE VENUE
Facing the ocean, the Boardriders has a wooden frontage decorated with a fresco in the colours of Tiago and the stylized mountain and wave that make up the Quiksilver logo. Inside is 540 m2 of floor space, big bay windows, a terrace overlooking the ocean, an immense recycled staircase, and a host of surprises waiting to be discovered in every corner. With modern concrete alongside traditional Portuguese mosaics, contemporary metal beams and salvaged wood, the place is a joyous blend of surf culture, art and fashion.
A UNIQUE SERVICE FOR A UNIQUE CONCEPT
There’s a bar and lounge area with computers and free wi-fi, magazines and big screens set in the midst of the different areas dedicated to each brand environment. There’s a huge selection of 500 surfboards moving along a rail overhead, over 200 skateboards displayed on the walls, clothing, equipment, footwear, cutting edge accessories… For pro surfing team members, there’s a Moskova training room with high-tech fitness equipment. Outside, the 1200 m2 skate park, the best of its kind in southern Europe, welcomes local skaters and occasional visitors, who can rent equipment on-site. And there’s a surf school - a project close to Tiago’s heart - headed up by his brother.
«My goal is to make surf get to the largest possible number of people. To have this lifestyle is a privilege and I want to give young people the opportunity I also had to build my career. I want to give back what I got from this sport » TIAGO PIRES.
MIKY PICON, FORMERLY ONE OF THE WORLD’S ELITE SURFERS AND CURRENTLY EUROPEAN MARKETING DIRECTOR FOR TECHNICAL PRODUCTS says :
This is the finest store I’ve ever seen! Every last detail has been thought out, and the location is exceptional. For me, Ericeira is the best surf spot in Portugal and so it’s the perfect place for a new concept like this. The location facing the ocean, protected from the northerly winds, is just magic. Even the skate park is sheltered. And of course it’s unique that it bears Tiago’s name. His personality and charisma deserved a place like this».
A NEW RESOURCE FOR PORTUGUESE DISTRIBUTORS
In the basement area covering some 350 m2 is the headquarters of Quiksilver Portugal and its showroom, available to specialist Portuguese retailers. This initiative forms part of the new strategy adopted by Quiksilver, which is taking direct control of its distribution in Portugal and acquiring a formidable new resource for the future.
Avenida São Sebastião, 36 A,
Mo - Thu: 09:00 - 22:00
Fr: 09:00 - 00:00
Sa - Sun: 09:00 - 22:00